The _____,is what the marketer offers to pay per click on its site,for its firm name to appear when a potential customer searches using that term.
A) Search rate
B) Recall rate
C) Bid level
D) Reserve price
E) Information price

Question

Quizplus · Accepted Answer

The bid level is the amount that a marketer is willing to pay per click for their firm name to appear in search results when a potential customer types it in. This is a key factor in paid search advertising and helps determine how often the ad will be displayed.

The _____,Is What the Marketer Offers to Pay Per Click