A captive buyer is buyer that uses single sourcing.

Name: A captive buyer is buyer that uses single sourcing.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A captive buyer is one who is unable to easily switch suppliers or is locked into buying from a single supplier, but this does not necessarily mean they use single sourcing by choice; it could be due to a lack of alternatives, contractual obligations, or specific dependencies. Single sourcing is a strategic decision to buy from only one supplier, not necessarily under constraints.

A Captive Buyer Is Buyer That Uses Single Sourcing