The stage of the new-product development (NPD)process in which a set of product concepts is generated from which to identify potentially viable new products is called idea
A)analysis.
B)screening.
C)marketing.
D)generation.
E)development.

Question

Quizplus · Accepted Answer

The stage of the NPD process in which a set of product concepts is generated is called idea generation. During this stage, a variety of methods are used to generate new ideas for products, including brainstorming sessions, market research, and customer feedback. Once a set of product concepts is generated, the next stage is to screen the ideas to identify potentially viable new products.

The Stage of the New-Product Development (NPD)process in Which a Set