The procedure in which marketing professionals ask consumers for their reactions to verbal descriptions and rough visual models of a potential product is called
A)concept marketing.
B)test marketing.
C)prototype evaluation.
D)idea screening.
E)concept testing.

Question

Quizplus · Accepted Answer

Concept testing is the process of presenting a product idea to potential customers to obtain their feedback on it. This is typically done through verbal descriptions or visual models of the product. It helps marketers to refine the idea and make necessary changes before developing the actual product. Choice A (concept marketing) is not a commonly used term in marketing. Choice B (test marketing) involves testing the product in a specific market, while Choice C (prototype evaluation) is done after the product has been developed to evaluate its functionality. Choice D (idea screening) involves screening product ideas to determine which ones should be developed further.

The Procedure in Which Marketing Professionals Ask Consumers for Their