Which of the following makes up the smallest percentage of new products but carries the most potential (and risk)for the company introducing them?
A)new-to-the-market products
B)product-line extensions
C)revamped products
D)repositioned products
E)new-category entries

Question

Quizplus · Accepted Answer

New-to-the-market products are innovations that have never been seen before, offering the highest potential for success due to their uniqueness, but also carry the most risk as they are untested in the market.

Which of the Following Makes Up the Smallest Percentage of New