The mechanism that filters large amounts of information about many consumers' previous purchases that may be related in some way in order to predict consumer preferences is known as
A)specialized marketing.
B)client marketing.
C)collaborative filtering.
D)geofencing.
E)business-customer marketing.

Question

Quizplus · Accepted Answer

Collaborative filtering is a mechanism that filters large amounts of information about many consumers' previous purchases that may be related in some way in order to predict consumer preferences. This method is commonly used in recommendation systems for products, movies, or music, to suggest items that the consumer may be interested in based on their past preferences and behavior. Specialized marketing and client marketing are broad terms that do not specifically refer to this type of mechanism. Geofencing refers to a location-based technology that sends messages to users when they enter a specific area, and business-customer marketing does not refer to this type of filtering mechanism.

The Mechanism That Filters Large Amounts of Information About Many