A push strategy is emphasized when:
A)distribution channels are short.
B)a great deal of print and electronic media exists.
C)distribution channels are long.
D)the major products are consumer goods.

Name: A push strategy is emphasized when: A)distribution channels are short. B)a great deal of print and electronic media exists. C)distribution channels are long. D)the major products are consumer goods.
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Question

Quizplus · Accepted Answer

Push strategies tend to be emphasized when distribution channels are short.

A Push Strategy Is Emphasized When