101.The optimal mix of push and pull strategies depends on product type and
A)consumer sophistication.
B)government policies.
C)industry regulations.
D)channel width.

Name: 101.The optimal mix of push and pull strategies depends on product type and A)consumer sophistication. B)government policies. C)industry regulations. D)channel width.
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The optimal mix between push and pull strategies depends on product type and consumer sophistication,channel length,and media sophistication.

101The Optimal Mix of Push and Pull Strategies Depends on Product