Which of the following is an argument for standardized advertising?
A)Consumer tastes are universal across the world.
B)Global trade treaties permit universal advertising.
C)It is the most economical form of advertising.
D)Brand names are global.

Question

Quizplus · Accepted Answer

The support for global advertising is threefold.First,it has significant economic advantages.Second,there is the concern that creative talent is scarce and so one large effort to develop a campaign will produce better results than 40 or 50 smaller efforts.A third justification for a standardized approach is that many brand names are global.

Which of the Following Is an Argument for Standardized Advertising