PRIZM and Tapestry divide and sort small geographic areas into categories using 60 or more demographic and lifestyle characteristics.These market research tools are examples of __________ segmentation.
A) geodemographic
B) benefit
C) psychographic
D) loyalty
E) geographic

Question

Quizplus · Accepted Answer

PRIZM and Tapestry use a combination of geographic and demographic data to create segmentations, which is referred to as geodemographic segmentation. This allows for a more accurate understanding of the lifestyle and behavior patterns of individuals within a specific geographic area.

PRIZM and Tapestry Divide and Sort Small Geographic Areas into Categories