The saying "leaving money on the table" is associated with
A) a price skimming strategy that forces consumers to choose between products.
B) a market penetration strategy when there is an opportunity for price skimming.
C) vertical price fixing in markets where horizontal price fixing would be more appropriate.
D) a predatory pricing strategy that results in excessive seasonal discounts.
E) loss leader pricing that drives consumers to competitors' products.

Question

Quizplus · Accepted Answer

"Leaving money on the table" refers to a situation where a company could have charged a higher price for its product or service, but chose to price it lower than it could have. This is often done in a market penetration strategy, where the goal is to gain a larger market share by offering a lower price than competitors. In contrast, a price skimming strategy typically involves charging a high price at the launch of a new product, before gradually lowering the price over time. The other choices are not related to the concept of leaving money on the table.

The Saying "Leaving Money on the Table" Is Associated with