Generally,a _______ represents either a short-term response to a competitive threat or a broadly accepted method of calculating a final price for the customer that is short term in nature.
A) pricing strategy
B) reference price
C) high/low strategy
D) loss leader price
E) pricing tactic

Question

Quizplus · Accepted Answer

A pricing tactic is typically a short-term approach used to achieve immediate marketing objectives, such as responding to a competitive threat or determining a final price for the customer. Unlike a pricing strategy, which is more long-term and comprehensive, a pricing tactic focuses on immediate goals.

Generally,a _______ Represents Either a Short-Term Response to a Competitive