A pricing tactic is
A) a long-term and broad-based approach to pricing.
B) an integrative pricing approach based on the five Cs.
C) an approach that can be used only with consumers.
D) a short-term approach that is often in response to a competitive threat.
E) an approach that can be used only in a business-to-business setting.

Question

Quizplus · Accepted Answer

A pricing tactic is a short-term approach that is often used in response to a competitive threat. It involves making adjustments to the price of a product or service in order to gain a competitive advantage in the market. These tactics are typically not intended to last for a long period of time, and are often adjusted or changed in response to changing market conditions.

A Pricing Tactic Is