Dan and Ken were discussing the use of coupons as a sales promotion for their paper products store.They knew that coupons would increase immediate sales,but they were concerned that:
A)the additional cost of handling the coupons might be a hidden cost.
B)customers might stock up on inventory and hurt future sales.
C)customers might hold off on future purchases hoping for additional coupons later on.
D)they might not generate sales on other merchandise to cover lost profits.
E)All of the above

Question

Quizplus · Accepted Answer

All of the concerns mentioned (hidden cost of handling coupons, stockpiling, delayed future purchases, and lost profits on other merchandise) are legitimate risks associated with using coupons as a sales promotion, so the best choice is E, all of the above.

Dan and Ken Were Discussing the Use of Coupons as a Sales