When Toyota introduced its Scion line of cars,the lowest priced model was listed for $15,000 while the highest priced model was listed for $21,000,with two or three other list prices in between.Toyota used a __________ pricing approach.
A) market penetration
B) zone
C) price lining
D) loss leader
E) noncumulative quantity discount

Question

Quizplus · Accepted Answer

Price lining involves offering a limited number of different price points for a product, in this case the Scion line of cars. Toyota offered different models at different price points, creating a clear price structure for consumers to choose from. This approach is often used for products that have a range of features or options, and allows companies to cater to different segments of the market without complicating the pricing strategy.

When Toyota Introduced Its Scion Line of Cars,the Lowest Priced