Price advertisements should never
A) include puffery.
B) deceive customers to the point of doing harm.
C) include the price.
D) use advertising allowances to increase sales promotion.
E) use price skimming after using price penetration.

Question

Quizplus · Accepted Answer

Price advertisements should never deceive customers to the point of doing harm, such as falsely advertising a product that can cure a serious illness. This is not only unethical but can also lead to legal consequences. All other options listed may be used in price advertisements but need to be used appropriately and legally.

Price Advertisements Should Never