A pricing strategy is:
A)a long-term approach to setting prices in an integrated effort.
B)the use of seasonal discounts to reduce inventory.
C)the use of slotting allowances to gain access to distribution channels.
D)a short-term approach to setting prices.
E)associated with competitive threats in the marketplace.

Question

Quizplus · Accepted Answer

A pricing strategy is a long-term approach to setting prices that takes into consideration various factors such as marketing objectives, target market, competition, cost of production, and positioning in the marketplace. It is a comprehensive and integrated effort that involves making informed decisions that align with the company's overall goals and objectives. It is not a short-term approach or a reactive response to competitive threats in the marketplace. Seasonal discounts and slotting allowances are tactical tools that may be used within a pricing strategy, but they are not the strategy itself.

A Pricing Strategy Is