Marketers of new and innovative products or services are more likely to use a price skimming strategy if:
A)they can patent their innovation.
B)they control access to materials used in production of the product.
C)their innovation is complex and will take time to duplicate.
D)entry costs for competitors are high.
E)all of the above.

Question

Quizplus · Accepted Answer

All of the above reasons are potential factors that would make a marketer more likely to use price skimming. Patent protection, control over materials, and complexity of the innovation can all limit competition, while high entry costs deter potential competitors. All of these factors can allow the marketer to charge a higher price and maximize profits before competitors enter the market.

Marketers of New and Innovative Products or Services Are More