_______ segmentation is the segmentation method most directly related to creating value for a customer segment.
A)Geographic
B)Demographic
C)Psychographic
D)Benefit
E)Geodeomographic

Question

Quizplus · Accepted Answer

Benefit segmentation focuses on identifying the specific benefits (or value) that a customer is seeking from a product or service, and tailoring marketing efforts to highlight those benefits. This method is directly related to creating value for a customer segment, as it seeks to understand and address the specific needs and desires of that segment. Geography, demographics, and psychographics can also be useful in identifying customer segments, but they may not be as directly tied to creating value for those segments. Geodeomographic segmentation is a hybrid approach that combines geographic and demographic data, but it may not necessarily focus on delivering specific benefits to a customer segment.

_______ Segmentation Is the Segmentation Method Most Directly Related to Creating