Although marketers have found that psychographics are often more useful for predicting consumer behavior than demographics,psychographics:
A) are available only in limited geographic areas.
B) are rarely used and unproven.
C) offer only one-to-one marketing potential.
D) are a more expensive method for identifying potential customers.
E) all of these.

Question

Quizplus · Accepted Answer

Psychographics can be a more expensive method for identifying potential customers as it involves collecting data on attitudes, values, personality traits, and lifestyle of consumers which can require more resources and time than traditional demographic data.

Although Marketers Have Found That Psychographics Are Often More Useful