The first step in the STP process is to establish a strategy.

Name: The first step in the STP process is to establish a strategy.
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Quizplus · Accepted Answer

The first step in the STP (Segmentation, Targeting, Positioning) process is indeed to establish a strategy. This strategy should include the overall goals and objectives of the marketing campaign, as well as a specific plan for how to segment the market, select target segments, and position the product or service to appeal to those segments.

The First Step in the STP Process Is to Establish