NASCAR redirected its marketing efforts when a survey indicated that almost fifty percent of its fans were female.This is an example of psychographic segmentation.

Name: NASCAR redirected its marketing efforts when a survey indicated that almost fifty percent of its fans were female.This is an example of psychographic segmentation.
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This is an example of demographic segmentation, as it involves dividing the market based on gender, a demographic characteristic.

NASCAR Redirected Its Marketing Efforts When a Survey Indicated That