Segmentation,targeting and positioning:
A)are terms that can be used interchangeably in developing marketing plans.
B)are part of a firm's marketing strategy.
C)should be done simultaneously so synergies can help streamline the effort.
D)are part of the marketing plan but bear little direct relationship to the marketing mix.
E)All of these.

Question

Quizplus · Accepted Answer

Segmentation, targeting, and positioning are essential components of a firm's marketing strategy. They involve identifying and dividing the market into different groups based on similar needs and characteristics, selecting one or more of these groups as the target market, and establishing a unique positioning in the minds of the target customers. These activities help firms to create a focused and effective marketing mix that resonates with the target customers and achieves the desired business objectives. While they can be done simultaneously, each step requires careful consideration and analysis to ensure a successful outcome.

Segmentation,targeting and Positioning