The Value and Lifestyle Survey (VALS)conducted by SRI Consulting Business Intelligence is a widely used tool for geographic segmentation.

Name: The Value and Lifestyle Survey (VALS)conducted by SRI Consulting Business Intelligence is a widely used tool for geographic segmentation.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

VALS is primarily used for psychographic segmentation, which focuses on the values, attitudes, and lifestyles of consumers, rather than geographic segmentation.