Education marketers have learned that the primary motivations of most nontraditional college students are self-respect and self-fulfillment.Understanding the values of this market segment allows marketers to
A) emphasize the benefits these consumers are looking for in a college education.
B) lower the price for this market segment.
C) offer alternative courses based on geographic location.
D) employ loyalty marketing strategies.
E) utilize micromarketing strategies.

Question

Quizplus · Accepted Answer

By emphasizing the benefits that nontraditional college students are looking for in a college education, such as self-respect and self-fulfillment, education marketers can better attract and retain these students. This may include marketing the flexibility of online courses, the opportunity for career advancement, and access to resources such as tutoring and career counseling. Lowering the price or offering alternative courses based on location may be beneficial, but these strategies alone may not address the primary motivations of this market segment. Loyalty marketing strategies and micromarketing strategies may also be useful in reaching nontraditional college students, but emphasizing the benefits of a college education is key.

Education Marketers Have Learned That the Primary Motivations of Most