Which of the following aim to satisfy consumers' desires rather than their utilitarian needs?
A)Esteem appeals
B)Emotional appeals
C)Ethos appeals
D)Rational appeals
E)Social appeals

Question

Quizplus · Accepted Answer

Emotional appeals aim to evoke feelings and emotions in consumers, rather than simply offering practical benefits or solving a problem. They aim to satisfy consumers' desires for pleasure or emotional fulfillment, rather than utilitarian needs. Esteem appeals may also appeal to consumers' desires, but they specifically aim to boost consumers' self-esteem or social status. Ethos appeals aim to establish the credibility or authority of a brand or product, while rational appeals focus on practical benefits and reasons to buy. Social appeals aim to connect with consumers' social identities or desire for belonging.

Which of the Following Aim to Satisfy Consumers' Desires Rather