Which of the following refers to the process of evaluating and selecting the media combination that will deliver a clear, consistent, compelling message to the intended audience?
A)Media buy
B)Media planning
C)Mass media
D)Niche media
E)Media mix

Question

Quizplus · Accepted Answer

Media planning is the process of evaluating and selecting the media combination that will deliver a clear, consistent, compelling message to the intended audience. Media buy refers to the actual purchase of the selected media, mass media and niche media refer to the types of media available, and media mix refers to the combination of media used in a campaign.

Which of the Following Refers to the Process of Evaluating