The group of buyers that enters a new product market when a product has achieved its full market potential are referred to as:
A)early adopters.
B)innovators.
C)laggards.
D)late majority.
E)early majority.

Question

Quizplus · Accepted Answer

The late majority is a group of buyers who enter a market only after the product has achieved its full market potential. They tend to be cautious and wait for the product to become mainstream before adopting it.

The Group of Buyers That Enters a New Product Market