The first step in the development of new products is to:
A)develop visual images of what a product would look like.
B)develop brief written descriptions about the working principle of a product.
C)present an idea to potential buyers to obtain their reactions.
D)develop new ideas by either internal research or market survey.
E)conduct in-depth interviews to test the concept of a new product.

Question

Quizplus · Accepted Answer

The first step in the development of new products is to come up with new ideas, which can be done through internal research or market surveys. Developing visual images or written descriptions comes after the idea generation process. Presenting ideas to potential buyers or conducting in-depth interviews are also important steps, but they come after the initial idea generation stage.

The First Step in the Development of New Products Is