If a researcher wants to force respondents to make explicit trade-offs among several attributes or features, the most appropriate scale for this purpose is a:
A)graphic rating scale.
B)constant sum scale.
C)likert scale.
D)smiling face descriptor scale.
E)rank-order scale.

Question

Quizplus · Accepted Answer

A constant sum scale requires respondents to allocate a fixed sum of points or value to different attributes or features, making explicit trade-offs among them. This scale is best suited for measuring trade-offs and preferences when multiple attributes are involved. The other scales listed may not require respondents to make explicit trade-offs or do not allow for the fine-grained measurement of trade-offs.

If a Researcher Wants to Force Respondents to Make Explicit