In designing semantic differential scales sometimes researchers use a negative pole descriptor that is not truly an opposite of the positive descriptor.

Question

Quizplus · Accepted Answer

This is true. Researchers may use a negative pole descriptor that is not a direct opposite of the positive pole descriptor. For example, instead of using "happy" and "unhappy" as descriptors, they may use "happy" and "frustrated."

In Designing Semantic Differential Scales Sometimes Researchers Use a Negative