A Likert scale can be used to measure attitudes and behavior.
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Q27: The degree of intensity assigned to the
Q28: As part of the measurement process, researchers
Q29: The more scale points, the lesser the
Q31: Construct development begins with an accurate definition
Q33: Marketing constructs cannot have concrete properties (they
Q34: If a researcher wants to force respondents
Q35: For interval scales, it is not possible
Q35: It is inappropriate to use nominal scales
Q36: It is possible to create two totally
Q37: Random error produces inconsistency in scale measurements
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