Which product would most likely involve intensive distribution?
A) Waterford crystal
B) Harry Potter books
C) Wrigley's chewing gum
D) Whirlpool refrigerators
E) Pepperidge Farm turnovers

Question

Quizplus · Accepted Answer

Wrigley's chewing gum is a low-priced, fast-moving consumer good that is purchased frequently by consumers. Therefore, it would require intensive distribution to ensure that it is widely available in as many retail outlets as possible.

Which Product Would Most Likely Involve Intensive Distribution