The basic goal of a positioning strategy is to
A) own a concept that establishes the product in the prospect's mind.
B) create a long-term market for a product category.
C) correlate the total product concept with the product's position in the product life cycle.
D) minimize product differentiation.
E) create and maintain primary demand for a product.

Question

Quizplus · Accepted Answer

The basic goal of a positioning strategy is to own a concept that establishes the product in the prospect's mind. This means that the product should be associated with a specific idea or benefit in the consumer's mind, which can differentiate it from its competitors and create a distinctive brand image.

The Basic Goal of a Positioning Strategy Is to