What is the first step in target marketing?
A) The target marketing process first determines the content, look, and feel of a company's advertising in relation to the specific segments generated in the market segmentation process.
B) The first step in the target marketing process is to develop primary demand in a target market by creating a unique selling proposition.
C) To perform the target marketing process correctly, an advertiser must first select a comprehensive staff of suppliers, media, managers, and clients.
D) From the view of a marketer, the target marketing process begins with setting the advertising budget.
E) The first step in target marketing is to assess which of the newly created segments offer the greatest profit potential and which can be most successfully penetrated.

Question

Quizplus · Accepted Answer

The first step in target marketing is to assess which of the newly created segments offers the greatest profit potential and which can be most successfully penetrated. This involves analyzing the segments generated in the market segmentation process and determining which ones are most viable for the company to target with its marketing efforts. Once this assessment is made, the company can then begin developing a marketing plan tailored to the needs and characteristics of the chosen target market segment.

What Is the First Step in Target Marketing