Which of the following is a limit of consumer segmentation methods?
A) For some products psychographics may offer little real value, as it oversimplifies consumer personalities and purchasing behavior.
B) Psychographics help address the emotional factors that motivate consumers, thereby fulfilling their needs and decreasing the likelihood of successive sales.
C) Psychographics rely too heavily on reciprocal activation, making them unlikely to create secondary sales.
D) Psychographics do not effectively employ Connectors, Mavens, and Salesmen in reaching consumers.
E) Psychographics encourage social epidemics such as racial profiling and stigmas against immigrants according to Malcolm Gladwell.

Question

Quizplus · Accepted Answer

While consumer segmentation methods such as psychographics can provide valuable insights into consumer behavior, they do have their limits. For some products, psychographics may oversimplify consumer personalities and purchasing behavior, making it difficult to create effective marketing strategies.

Which of the Following Is a Limit of Consumer Segmentation