_____ governs the way we discern raw data (stimuli)and translate them into feelings,thoughts,beliefs,and actions.
A) Personal processes
B) Interpersonal influences
C) Nonpersonal influences
D) Evaluative criteria
E) Evoked sets

Question

Quizplus · Accepted Answer

Personal processes refer to the inner workings of an individual's mind and consciousness, including perception, attention, memory, and decision-making. These processes are responsible for shaping how we interpret and respond to stimuli, forming our subjective experiences and guiding our behavior. Therefore, personal processes are the primary determinant of how we discern raw data and translate them into feelings, thoughts, beliefs, and actions. Interpersonal and nonpersonal influences, such as social norms, culture, media, and marketing, can also impact these processes but do not govern them. Evaluative criteria and evoked sets are related to consumer decision-making and are not as relevant to the question of how we perceive and process stimuli.

_____ Governs the Way We Discern Raw Data (Stimuli)and Translate