The same cognitive dissonance process occurs with low-involvement purchases and high-involvement purchases.

Name: The same cognitive dissonance process occurs with low-involvement purchases and high-involvement purchases.
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Quizplus · Accepted Answer

Cognitive dissonance in low-involvement purchases is typically less intense because the emotional and financial stakes are lower, whereas in high-involvement purchases, the dissonance can be much stronger due to the higher levels of investment and risk involved.

The Same Cognitive Dissonance Process Occurs with Low-Involvement Purchases and High-Involvement