Procter & Gamble and Leo Burnett use three components in their creative strategies.They are
A) creative definition, creative execution, and creative implementation.
B) informational, transactional, and transformational dimensions.
C) verbal, nonverbal, and technical dimensions.
D) objective, support, and tone statements.
E) copy, illustrations, and layout.

Question

Quizplus · Accepted Answer

Procter & Gamble and Leo Burnett's creative strategies are built around objective, support, and tone statements. These components help in defining the purpose of the advertisement (objective), the evidence or reasons supporting the advertisement's claims (support), and the attitude or feeling the advertisement seeks to convey (tone).

Procter & Gamble and Leo Burnett Use Three Components in Their