When the agency presents the ad concept,the client assumes the role of the Warrior.
Correct Answer:
Verified
Q34: An ad for the global TED conferences
Q35: Procter & Gamble and Leo Burnett use
Q36: Which term refers to a simple explanation
Q38: The term "creatives" refers to the
A) people
Q40: Great ads have certain characteristics in common,which
Q41: _ thinkers tend to be linear thinkers
Q42: According to creativity consultant Roger von Oech,which
Q43: Creativity helps advertising _ by creating new
Q44: Which of the following is a step-by-step
Q45: The _ component of the message strategy
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