An ad for the global TED conferences describes the talks as "Ideas worth spreading." This ad is _____ because it has a positively originated motive.
A) transactional
B) transformational
C) charismatic
D) informational
E) functional
Correct Answer:
Verified
Q29: The creative pyramid serves as a model
Q30: The creative who evaluates the results of
Q31: Which of the following would be likely
Q32: Who is most likely responsible for writing
Q33: In order to spread awareness about its
Q35: Procter & Gamble and Leo Burnett use
Q36: Which term refers to a simple explanation
Q38: The term "creatives" refers to the
A) people
Q39: When the agency presents the ad concept,the
Q45: The _ component of the message strategy
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents