Which of the following is least likely to be a characteristic of an effective headline?
A) engaging the reader slowly
B) explaining the visual in the ad
C) leading the reader into the body copy
D) attracting attention to the advertisement
E) presenting the complete selling idea to the reader
Correct Answer:
Verified
Q20: In most print ads,the headline corresponds to
Q21: In the creative phase,the _ uses thumbnails,roughs,and
Q22: Designing ads for digital media uses the
Q23: The _ is a highly refined facsimile
Q24: Copy for the comp is usually typeset
Q26: Which of the following is a principle
Q27: Banner advertising is the dominant approach used
Q28: Since 1999,GEICO Insurance ads feature a polite,demure
Q29: In the _,which is drawn to the
Q30: A _ is the term for the
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