In the _____,which is drawn to the size of the actual advertisement,the headlines and subheads are lettered in,the intended illustrations and photographs are sketched in,and the body copy is simulated by using pencil lines.
A) mock-up
B) thumbnail sketch
C) dummy
D) rough
E) draft copy

Question

Quizplus · Accepted Answer

A "rough" is a detailed sketch of an advertisement where headlines, subheads, illustrations, and body copy are represented to give a clear idea of the final ad's layout and design.

In the _____,Which Is Drawn to the Size of the Actual