If the best way to reach Cody and other customers like him is with word-of-mouth,the best media vehicle likely is
A)social media
B)television
C)radio
D)magazines

Question

Quizplus · Accepted Answer

Word-of-mouth is often spread through social networks and online communities. Therefore, social media would be the best medium to reach customers like Cody who rely on recommendations from friends and associates. It allows customers to share their experiences and opinions, which can be quickly and easily spread to others in their social circles.

If the Best Way to Reach Cody and Other Customers