Targeted reach is a measure of the number of persons who are
A)exposed to a small market segment
B)exposed by a media vehicle who are also part of the target market
C)within a market segment who can be reached by a specific media vehicle
D)within a media vehicle's audience who are exposed to a specific marketing message

Question

Quizplus · Accepted Answer

Targeted reach refers to the number of people exposed by a media vehicle who are also part of the target market, ensuring that the marketing message reaches the intended audience.

Targeted Reach Is a Measure of the Number of Persons