A measure of the number of persons who are exposed by a media vehicle who are also part of the target market is known as
A)reach
B)targeted reach
C)targeted media
D)total reach

Question

Quizplus · Accepted Answer

Targeted reach measures the number of individuals within the target market who are exposed to a media vehicle. This is a more useful measure than total reach, which includes all individuals reached by the media, regardless of whether or not they are part of the target market. Targeted media refers to media vehicles specifically chosen to reach the target market, which may or may not result in high targeted reach.

A Measure of the Number of Persons Who Are Exposed