Which of the following consists of the features that enhance the value that buyers receive from consuming a sporting event?
A)intangible product
B)augmented product
C)actual product
D)core product

Question

Quizplus · Accepted Answer

Augmented product refers to the features or added benefits that enhance the value that buyers receive from consuming a product. In the case of a sporting event, this could include things like access to exclusive seating areas, pre-game activities, or post-game meet-and-greets with players.

Which of the Following Consists of the Features That Enhance