The type of innovation that would be the most complex for adoption would be
A)continuous innovation
B)dynamically discontinuous innovation
C)dynamically continuous innovation
D)discontinuous innovation

Question

Quizplus · Accepted Answer

Discontinuous innovation involves introducing a product or service that is completely new, creating a new market and requiring significant behavior changes from consumers. As a result, this type of innovation is the most complex for adoption as it involves significant risk and uncertainty for both companies and consumers. Customers may be hesitant to switch from their current products or behaviors, and companies face barriers in developing and marketing the new product or service.

The Type of Innovation That Would Be the Most Complex