Question 1

To boost attendance at the Minor League Baseball games,Anna has booked musical concerts for 5 different games.This is an example of the ________ product level.

Accepted Answer

Booking musical concerts is an added feature to the original game experience, and therefore falls under the augmented product level.

Question 2

Translating product levels into managerial decisions involves the following except

Accepted Answer

Understanding is not involved in translating product levels into managerial decisions.

Question 3

Anna is responsible for developing a new advertising campaign for a football team.She believes focusing on the fun and excitement of being in the stands with other fans will appeal to consumers and encourage them to attend.This is an example of the ________ product level.

Accepted Answer

Anna is focusing on the core product level, which refers to the fundamental benefit or purpose that the consumer receives from the product, in this case, the fun and excitement of experiencing a football game in person with other fans.

Question 4

Translating product levels into managerial decisions is an important exercise for marketers.When it comes to the augmented level of a product,marketers must be willing to

Accepted Answer

The answer of Translating product levels into managerial decisions is...

Question 5

For sponsorships,the actual product features may include the following except

Accepted Answer

Sponsors watching the game with customers is not considered a product feature of sponsorships. Product features typically include tangible benefits such as signage, event tickets, and hospitality events that directly promote the sponsor's brand or provide a platform for engagement. Watching the game with customers is more of an informal benefit and not a structured feature of the sponsorship package.

Question 6

Maria is responsible for developing a new advertising campaign for a football team.She believes focusing on the various social reasons for attending games will draw more fans.This is an example of the ________ product level.

Accepted Answer

The core product level refers to the fundamental benefit or reason for which a product is purchased. In this case, the social reasons for attending games represent the core benefit that Maria is focusing on to attract more fans.

Question 7

The following statements about augmented products are true except that they

Accepted Answer

Augmented products are not required for a product to function properly. An augmented product is an enhanced version of the core product that provides additional value or benefits to customers, such as warranties, after-sales service, installation, or delivery.

Question 8

In terms of the levels of a product,marketers have the least flexibility to engage fans and boost attendance at events with the ________ level.

Accepted Answer

The answer of In terms of the levels of a...

Question 9

Translating product levels into managerial decisions is an important exercise for marketers.________ is a managerial response to the actual product.

Accepted Answer

Adapting is a managerial response to the actual product, as it involves making necessary changes or adjustments to the product based on its performance, customer feedback, or market trends.

Question 10

Translating product levels into managerial decisions is an important exercise for marketers.________ refers to having an awareness of why consumers buy and use a product.

Accepted Answer

Understanding why consumers buy and use a product is crucial for marketers to make informed decisions about product development, pricing, promotion, and distribution. Without this understanding, marketers may struggle to appeal to their target audience and may miss out on opportunities to grow their market share. Therefore, the ability to understand consumer behavior is a valuable skill for marketers at all levels.

Question 11

In terms of using the levels of a product to create customer value,the ________ level influences the satisfaction of customer need states.

Accepted Answer

The core product level represents the basic, essential benefits offered by the product, which directly influences the satisfaction of customer need states. The other levels, such as actual product (features, design, packaging), augmented product (additional services, warranties, support), and intangible product (brand image, reputation, emotions), build on top of the core product level to enhance the customer value proposition.

Question 12

Sports marketers are constrained in managing the ________ and therefore must adapt to the rules of the game or sport.

Accepted Answer

The answer of Sports marketers are constrained in managing the...

Question 13

In terms of the levels of a product,marketers have the most flexibility to engage fans and boost attendance at events with the ________ level.

Accepted Answer

The augmented product level includes all the additional services and benefits that accompany the actual product. This level provides the most flexibility for marketers to engage with fans and increase attendance at events by offering exclusive merchandise, special access, VIP experiences, and other unique offerings that enhance the event experience. By leveraging the augmented product level, marketers can differentiate their event from competitors and create greater value for attendees.

Question 14

In terms of using the levels of a product to create customer value,the ________ level provides the extras that sports marketers include to increase fan engagement and excitement.

Accepted Answer

The augmented product level provides the extras that sports marketers include to increase fan engagement and excitement. The augmented product level consists of additional features and benefits that differentiate the product from competitors and add value for customers. This can include things like special events, VIP experiences, discounts on merchandise, and more.

Question 15

Dylan believes by adding a tailgating area near the college football stadium,attendance at games and fan involvement will increase.This is an example of the ________ product level.

Accepted Answer

Dylan's proposal involves adding something beyond the core product of college football games - a tailgating area - which enhances the overall experience for fans. This aligns with the augmented product level, which includes additional features or services that add value to the core product.

Question 16

To be successful with sports marketing,marketers must be willing to take some risks and experiment with marketing the

Accepted Answer

The answer of To be successful with sports marketing,marketers must...

Question 17

The goal of managing the ________ is to understand why consumers make a sports consumption decision and to develop insights into the outcomes customers wish to attain from buying and consuming sports.

Accepted Answer

The core product refers to the main benefit or solution a customer gets from purchasing and using a product. In the case of sports, it refers to the experience or outcome that a consumer wishes to achieve through consuming or participating in sports. Managing the core product requires understanding consumer behavior and preferences and developing insights to improve the value proposition of sports offerings.

Question 18

In terms of using the levels of a product to create customer value,the ________ level is involved in the delivery of the product.

Accepted Answer

The actual product level is involved in the delivery of the physical product or service, including its features, design, quality, packaging, and branding. The other levels - core product, augmented product, and intangible product - are related to the benefits, added value, and emotional appeal that the product provides to the customer.

Question 19

The following are examples of augmented product offerings at a football game except

Accepted Answer

Concessions are considered a core product offering at a football game, not an augmented product offering. Augmented product offerings are additional features or services that enhance the overall experience, such as HD video scoreboards, halftime shows and contests, and suites and club seats.

Question 20

Which of the following consists of the features that enhance the value that buyers receive from consuming a sporting event?

Accepted Answer

Augmented product refers to the features or added benefits that enhance the value that buyers receive from consuming a product. In the case of a sporting event, this could include things like access to exclusive seating areas, pre-game activities, or post-game meet-and-greets with players.

Quiz 6: Defining the Product Offering