If college students are chosen as the target market,then appropriate media channels most likely include the following except
A) cable television
B) campus newspaper
C) social media
D) local radio stations
Correct Answer:
Verified
Q27: The fifth step in brand communications planning
Q28: Defining the target market for an IMC
Q29: After reviewing the operating budgets for the
Q30: The fourth step in brand communications planning
Q31: Behavioral objectives link communication tactics to
A)affinity for
Q33: The _ method of setting an IMC
Q34: Communication objectives seek to use IMC tactics
Q35: Testimonial executions can involve fans talking about
Q36: _ serves as a bridge between objectives
Q37: From a cost standpoint,the most realistic approach
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